Macy's 2006 Annual Report Download - page 3

Macy’s and Bloomingdale’s are among the most recognized retail
brands in America – and worldwide. We are known for creating
unique merchandise assortments, operating destination stores,
hosting attention-getting community and fashion events, and
driving innovation in fashion-oriented e-commerce.
While tens of millions of customers visit Macy’s and Bloomingdale’s
each year, we don’t take their business for granted.
Through ongoing research, our company is identifying its “core”
customers, studying their lifestyles and striving to mold our
merchandise assortments and store experiences around their
needs. Federated’s goal is to make our stores relevant for each and
every customer, whatever her or his needs and preferences.
This means we sell a broad array of merchandise that helps
individual customers express their personal style. We tailor the
assortments at each store to the customer who shops there. We
strive to provide appropriate levels of service to all customers
and to connect with them one-on-one.
Our business strategies are supported by the best people in
retailing, in whom we have invested to attract, develop and retain.
We are an inclusive employer whose strength comes from
encouraging diverse viewpoints.
The Macy’s and Bloomingdale’s brands distinguish Federated as
an industry leader. Research shows that more than 98 percent of
American shoppers in our targeted core customer group already
recognize one or both names. Building these brands – by reaching
out to one customer at a time – is how we will continue to grow
our business and enhance shareholder value.
Building Our Brands…
One Customer at a Time