Macy's 2006 Annual Report Download - page 13

tside the fitting rooms. ose who are waiting for others no longer
have a television for viewing while they wait, which means I can shop
rate the shopping experience more.” – Laura H., Clifton Park, NY
The Macy’s story was brought to life in 2006 through the brand’s rst-ever
national advertising campaigns. Throughout the fall and holiday seasons,
Macy’s attracted attention with high-impact ads on broadcast and cable
television, national magazines, local newspapers and radio, outdoor boards
and most-visited Internet sites.
Macy’s opened three new stores in 2006, including in Chula Vista, CA, Denver
and downtown Philadelphia. In 2007, new Macy’s will open in Bolingbrook, IL,
Boston, MA, Collierville, TN, and Austin, TX. Macy’s Furniture Galleries will include
a new location in Lake Grove, NY, and a replacement store in Littleton, CO.
Bloomingdale’s also expanded in 2006 with a spectacular new 338,000-square-foot
agship store in downtown San Francisco, a new location in San Diego and a
replacement store in Boston’s Chestnut Hill. Plans call for two more Bloomingdale’s
in 2007 – in Costa Mesa, CA, and Chevy Chase, MD.
Federated’s commitment to enhancing the brand experience included signicant
capital spending in 2006 devoted to new and remodeled stores and new
technology. An additional $1.2 billion in capital spending is planned for 2007.
“I always have a good
shopping experience,
but I wanted to say how
much I LOVE the new
layout. e women’s
plus department, along
with all the other
departments, feel larger
and have a much better
selection … It feels like a
much larger store to me.”
– Carrie R., Walla Walla, WA
2006 ANNUAL REPORT | 10