Macy's 2006 Annual Report Download - page 11

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A shopping trip to Macy’s or Bloomingdale’s should be
exciting and convenient for our customers. We want
to be our customers’ rst choice. That’s a tall order, and
one that requires dozens of elements to come together
seamlessly every day.
Creating a great brand experience at Macy’s and
Bloomingdale’s means we have the right assortments –
unique and well-edited merchandise selections that are
tailored to t the needs of customers who shop each and
every store. Our store environments must be attractive
and inviting, betting an upscale retailer. Our service
must be appropriate for the customer’s needs – friendly,
ecient and knowledgeable.
The Macy’s brand experience is brought to life through
continued implementation of the four strategic
priorities that have unwaveringly guided the growth in
this business for the past five years – Distinctive
Assortments, Simplied Pricing, Improving the Shopping
Experience and Compelling Marketing.
Bloomingdale’s also continues to focus on its strengths as
an upscale retailer serving a more contemporary customer
through exceptional stores in select urban markets.
Both Macy’s and Bloomingdale’s are multichannel brands.
Macy’s serves customers nationwide through an extensive
network of stores, as well as the macys.com Web site.
Bloomingdale’s reaches customers through its stores,
bloomingdales.com and the Bloomingdale’s By Mail
national mail order catalog.
Creating Great Brand Experiences
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