Macy's 2006 Annual Report Download - page 12

Macy’s and Bloomingdale’s made signicant strides in 2006 toward rening their individual brand experiences,
even while signicantly expanding their size and presence in the marketplace.
At Macy’s, the re-branding of more than 400 locations acquired in late 2005 from The May Department Stores
Company was underscored by the launch of an extensive program of store improvements that included
widening aisles, reducing clutter, upgrading tting rooms, installing waynding signage and enhancing visual
presentation of merchandise to better demonstrate coordinated looks and outts.
On Sept. 9, 2006, more than 800 Macy’s stores welcomed customers across America – making Macy’s the
rst nationwide fashion department store.
Concurrently, merchandise assortments continued to improve and expand, with special emphasis on unique
merchandise. This includes Macy’s widely recognized private brands, such as I·N·C, Alfani, Tasso Elba, American
Rag, Karen Scott, John Ashford, Hotel Collection, Greendog and Tools of the Trade. Market brands exclusive
to Macy’s, such as the T Tahari collection from designer Elie Tahari and the O Oscar collection from designer
Oscar de la Renta, also have been rolled out. And in fall 2007, an exclusive new home brand called Martha
Stewart Collection will debut in all Macy’s stores. In all, more than one-third of all merchandise sold at Macy’s
in 2006 was exclusive or from limited distribution collections.
Getting Better Every Day
“I really like the new waiting areas outsid
have to sit in a small chair. ey also hav
a bit longer and my children will tolerat
FEDERATED DEPARTMENT STORES, INC. | 9