Macy's 2006 Annual Report Download

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FEDERATED DEPARTMENT STORES, INC.
2006 Annual Report
Building Our Brands…
One Customer at a Time.

Table of contents

  • Page 1
    Building Our Brands...One Customer at a Time. FEDERATED DEPARTMENT STORES, INC. 2006 Annual Report

  • Page 2
    ... company also operates macys.com, bloomingdales.com and Bloomingdale's By Mail. Retail Divisions Store counts as of 2/3/07 Support Divisions Federated Corporate Services Headquarters: Cincinnati, OH Federated Logistics & Operations Bloomingdale's Headquarters: New York, NY 38 stores, bloomingdales...

  • Page 3
    ... brands in America - and worldwide. We are known for creating unique merchandise assortments, operating destination stores, hosting attention-getting community and fashion events, and driving innovation in fashion-oriented e-commerce. While tens of millions of customers visit Macy's and Bloomingdale...

  • Page 4
    ... national marketing campaign for Macy's, including national broadcast, print and online advertising, coordinated events in stores across the country, and an expanded Star Rewards customer loyalty program. • Bloomingdale's extended its unique upscale brand with three new or replacement stores...

  • Page 5
    ... effective June 1, 2007. A shareholder vote will be conducted in conjunction with Federated's Annual Meeting in May. While our company has been called Federated since 1929, Macy's, Inc. better represents our business today. By aligning our corporate name with our largest brand, we will increase the...

  • Page 6

  • Page 7
    ... does Bloomingdale's differentiate itself from other upscale retailers? Why do our stores feel "just right" to so many customers across various segments of society? Defining Our Brands The answer lies in listening intently to consumers, applying our learnings to improve the way we do business, and...

  • Page 8
    ... and love to shop at the downtown Macy's." - Cornelia F., Philadelphia, PA Listening and Learning From the Customer As a company, we listen and learn in a number of ways. To begin, we carefully analyze data from sales in our stores - what's selling and what's not in each location. This allows us...

  • Page 9
    ... follow-up on some of my e-mails. I also was able to meet him in person at the store after our phone conversation. I now know why the store has taken on such a friendly, professional and classy atmosphere. He is a class act in every way possible." - Linda S., Wood River, IL 2006 ANNuAL REPORT | 6

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  • Page 11
    ... Pricing, Improving the Shopping Experience and Compelling Marketing. Bloomingdale's also continues to focus on its strengths as an upscale retailer serving a more contemporary customer through exceptional stores in select urban markets. Both Macy's and Bloomingdale's are multichannel brands. Macy...

  • Page 12
    ... private brands, such as I·N·C, Alfani, Tasso Elba, American Rag, Karen Scott, John Ashford, Hotel Collection, Greendog and Tools of the Trade. Market brands exclusive to Macy's, such as the T Tahari collection from designer Elie Tahari and the O Oscar collection from designer Oscar de la Renta...

  • Page 13
    ... sites. Macy's opened three new stores in 2006, including in Chula Vista, CA, Denver and downtown Philadelphia. In 2007, new Macy's will open in Bolingbrook, IL, Boston, MA, Collierville, TN, and Austin, TX. Macy's Furniture Galleries will include a new location in Lake Grove, NY, and a replacement...

  • Page 14

  • Page 15
    ... and sales floors, Federated's business benefits from some of the retail industry's most professional, proficient and efficient support organizations. We continue to invest in people, facilities and technology that add value to the customer's shopping experience, as well as improve the corporation...

  • Page 16
    ... program that provides merchandise certificates and special offers to our proprietary credit customers, with benefits increasing along with a customer's level of spending at Macy's. Star Rewards was introduced successfully to former May Company customers in 2006. Federated Logistics & Operations...

  • Page 17
    "I absolutely love shopping at Macy's. I've been a Macy's credit card member since 1998, and I will never get rid of my card because of all the benefits I receive." - Christine S., Spring Hill, TN

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  • Page 19
    ... as we introduced Macy's in a way they had never before seen. A bold new advertising campaign stood out on TV, in newspapers, magazines, outdoor boards, computer screens and mailboxes. Celebrations stretched across major markets such as Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston...

  • Page 20
    ... communities benefited from the Macy's brand launch activity. On the company's first-ever nationwide Give Back Day, volunteers from Federated's Partners in Time program gave their time to service projects related to local children's charities. In the same period, all Macy's stores hosted a "Shop...

  • Page 21
    ... job." - Diane C., Atlanta, GA Together, a Stronger Team Federated's integration with May Company provided the opportunity to strengthen our team with outstanding new talent across the organization - from divisional senior management, to store management and sales associates, to regional buying...

  • Page 22
    ... 45202 TRANSFER AGENT FOR FEDERATED SHARES: The Bank of New York Shareholder Relations Department Church Street Station P.O. Box 11258 New York, NY 10286-1258 1-866-337-3311 Community Leadership Federated is proud of its track record as a caring corporate citizen that leads and supports worthwhile...

  • Page 23
    ... of Stores MACY'S MIDWEST William P. McNamara Chairman Jeffrey A. Kantor President - Furniture Joyce M. Roché President & Chief Executive Officer Girls Incorporated David W. Clark Human Resources FEDERATED LOGISTICS Peter Longo President William P. Stiritz Chairman of the Board Energizer...

  • Page 24
    7 West Seventh Street Cincinnati, OH 45202 151 W. 34th Street New York, NY 10001 www.fds.com www.macys.com www.bloomingdales.com