Louis Vuitton 2002 Annual Report Download - page 72

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TA G HEUER
GROWING SALES
AND GREATER PRESTIGE
Following the refocusing carried out in 2001
to improve distribution selectivity and achieve
better image control, TAG Heuer returned
to growth in 2002 as the world’s leader in high-
end sports watches and chronographs. Significant
gains in market share in the United States and
Japan and in other Asian countries plus Great
Britain, Italy, France and Eastern Europe confirm
the relevance of the strategic decisions made
since TAG Heuer joined LVMH. In addition,
the brand successfully opened its first stores
in China and India in 2002.
INNOVATION AND A M OVE UPSCALE
While reaping the benefits of the growth in its
core lines, which includes the 2000 Exclusive and
the celebrated Kirium F1 introduced in 2001,
TAG Heuer demonstrated its ability to innovate
and move toward high-end products.
The brand’s innovation earned the 2002
Geneva Watchmaking Grand Prix,
in the design category, for the
Micrograph F1, which measures
time to one-thousandth of a second.
This product, sold in 2002 exclusi-
vely in the Formula 1 Grand Prix
clubs where teams entertain VIPs,
opinion leaders and sponsors, will
be launched in retail outlets
in 2003. The year 2002 was high-
lighted by the introduction of the
Aquagraph, an automatic diving chro-
nograph with a verified performance at
a depth of 500 meters. TAG Heuer
achieved a spectacular move upscale that
also benefited its Monza, Monaco and
Carrera and other models, in gold models
with prestigious movements like the
Calibre 36, developed with Zenith Manufacture.
PASSIONATE ABOUT CREATIVITY WATCHES AND JEWELRY
70 • ANNUAL REPORT 2002