Louis Vuitton 2002 Annual Report Download - page 57

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ANNUAL REPORT 2002 • 55
KENZO
In 2002, Kenzo’s activity was impacted by the
difficulties of the Japanese and American
markets, but posted positive growth in Europe.
Anew management team was installed, and
Christophe Blondin is now responsible for the
design of the Kenzo Homme collections.
Anew store concept was inaugurated in
Paris on the Boulevard de la Madeleine.
This initiative will be followed in 2003 with
a new brand store presenting the Kenzo universe
on four floors at Pont Neuf in Paris, a rapidly
growing commercial district. The corporate
offices and all teams will also be located at this
new address.
Early this year Louis Vuitton opened its first
store in India, in New Delhi, and is planning
major new stores in all the regions of the world,
specifically in Paris, the United States, China
and Korea.
LOEWE
In 2002, Loewe demonstrated a certain resis-
tance to weak tourist markets and continued
its growth in Japan, one of its priority markets.
The first collections from new designer
Jose Enrique Ona Selfa were well received.
A new management team was assigned to ensure
a new momentum.
Taking advantage of its Spanish roots and
its exceptional expertise in working the best
leathers, the brand is focusing its growth strategy
on leather goods and leather ready-to-wear
items.
CELINE
Céline’s image continues to benefit from
the design work of Michael Kors. The brand is
intensifying its strategy in leather goods, a very
profitable segment where it continues to grow
year after year. After the success of its new
products in 2002, especially the event lines and
the Boogie bag, Céline has launched the Poulbot
bag and is working on Macadam, a full collection
with a very Parisian inspiration.
BERLUTI
Berluti is one of the leading houses, an icon
admired for its design and the exceptional qua-
lity of its luxury footwear, both custom and
ready to wear. With the help of the LVMH
Group, Berluti has posted steady growth, which
was particularly strong in 2002, with a signifi-
cant increase in net sales.
The brand launched the new Dandy Sauvage line
during the year, opened a second boutique in
London and a store in Kobe, Japan. Extensive
press coverage and reviews generated brand
recognition and reinforced its reputation.