Louis Vuitton 2002 Annual Report Download - page 58

56 • ANNUAL REPORT 2002
PUCCI
The appointment of Christian Lacroix as artistic
director for Pucci and the presentation of his first
collection generated excellent press coverage,
as well as a very encouraging commercial success
for the strategy to relaunch the famous Florentine
House, an icon of the 1950’s to the 1970’s.
One of Pucci’s priorities is the development
of its retail network. In 2002, a flagship store
was opened in Paris, on Avenue Montaigne,
and the company is planning a new store
in Saint Tropez in the spring of 2003.
DONNA KARAN
Since it joined the LVMH group, Donna Karan
has focused on a profound restructuring of its
activities, especially in the retail area. Its strategy
is now refocused on its core activity, the
Donna Karan collections and the DKNY line,
a more active alternative. This groundwork has
established a basis for profitable growth, backed
by the development of the Donna Karan style:
a modern and international life style, symboli-
zed by the city of New York, where the label
GIVENCHY
The first collections of Julien Macdonald,
who continues to update the haute couture
and ready-to-wear lines from Givenchy were
well received.
In a difficult economy, the House expanded its
activity with European customers, while the
slowdown in tourism impacted sales related to
travel retail.
CHRISTIAN LACROIX
The haute couture collections from Christian
Lacroix earned excellent press reviews in 2002.
The activity of the House grew in line with
its objectives. In particular, it has successfully
continued its expansion in Japan, where it now
has over twenty stores.
M ARC JACOBS
Founded in New York in 1984 and majority
owned by LVMH since 1997, the company
named after Marc Jacobs, the designer of the
Louis Vuitton collections, recorded strong
growth in the American market in 2002,
especially due to the considerable success
of the Marc by Marc Jacobsline launched
in September 2000. Marc Jacobs was named
designer of the year in New York. The brand
confirmed its dynamic appeal in Japan, and
opened a global store in Tokyo. The develop-
ment of a retail network in Asia, notably
in Hong Kong, has just been initiated.
THOM AS PINK
This emblematic British House combines
innovation and quality, against a backdrop
of the traditional values that have built its
reputation. Specializing primarily in shirts
and accessories for men, it has recently begun
to expand its activity by designing collections
for women, for whom the new “Slim Fit” shirt
has been created.
PASSIONATE ABOUT CREATIVITY FASHION AND LEATHER GOODS
Model from the
Pucci 2002 Spring-
Summer collection.
The inspiration of
Christian Lacroix is
in perfect harmony
with the creative
tradition of the
Florentine house.