Loreal 2013 Annual Report Download - page 88

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INNOVATING
SUSTAINABLY
This is L’Oréal’s first duty: to offer its consumers not only the best prod-
ucts in terms of efficacy, quality and safety, but also the most respon-
sible products, that is products designed to be ecologically and
socially responsible. By 2020, L’Oréal is committed to ensuring that
100% of its new products provide an environmental or social benefit,
in a way that is quantifiable, measurable and verifiable.
PRODUCING
SUSTAINABLY
The challenge is to keep on reducing the group’s impact,
when in fact it will be producing more.
COMMITMENT
By 2020, we will reduce our environmental
footprint by 60% whilst bringing beauty to
one billion additional consumers.
WE WILL REDUCE CO2 EMISSIONS
FROM TRANSPORTATION OF PRODUCTS
BY 20% PER FINISHED PRODUCT
UNIT PER KM
-20%(2)
TARGET 2020
WE WILL REDUCE CO2
EMISSIONS AT OUR PLANTS
AND DISTRIBUTION CENTRES
BY 60% IN ABSOLUTE TERMS
-60%(1)
TARGET 2020
WE WILL SEND
ZERO WASTE TO LANDFILL
TARGET 2020
0%
TARGET 2020
WE WILL REDUCE OUR WATER
CONSUMPTION BY 60%
PER FINISHED PRODUCT UNIT
-60%(1)
TARGET 2020
WE WILL REDUCE WASTE
BY 60% PER FINISHED
PRODUCT UNIT
-60%(1)
CONSUMING
SUSTAINABLY
COMMITMENT
By 2020, we will empower
every L’Oréal consumer to make
sustainable consumption choices.
In 2020, L’Oréal will communicate the environ-
mental and social profile of its products in
every country, so that consumers are able to
judge for themselves and thus make enlight-
ened consumption choices. The environmen-
tal and social performance of a product has
to become a factor that is just as crucial as its
quality, efficacy and safety.
(1) Period 2005-2020. (2) Period 2011-2020.
(3) Source: Regeneration Roadmap Survey, 2012.
65%(3)
of consumers say:
“I HAVE A RESPONSIBILITY
TO PURCHASE PRODUCTS
THAT ARE GOOD FOR
THE ENVIRONMENT AND SOCIETY. ”
Initiative: L’Oréal laboratories
work to formulate shampoos that can
be rinsed off with only one litre of water,
instead of the seven litres required today.
In all, it could achieve a reduction of
three quarters in the quantity of water
used, and a two-thirds cut in CO2
emissions over the whole life cycle
of the shampoo.
COMMITMENT
By 2020,
100% of our products
will have an environmental
or social benefit.
86
BEAUTY IS A
COMMITMENT