Loreal 2013 Annual Report Download - page 70

Download and view the complete annual report

Please find page 70 of the 2013 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

⁄ DYNAMISM
IN FRANCE
France is the country of origin of most of the Active Cosmetics brands.
The market trend is buoyant with +3.5%(2) growth in 2013, and is being
outperformed by each of them. The relevance of the dermatologic-
ally-based model of LA ROCHE-POSAY, the repositioning of VICHY, the
renewal of SANOFLORE and the sensoriality of ROGER&GALLET have strong
appeal for French consumers, drawn to brands they have known for
many years. Furthermore, the division is spearheading initiatives to
boost the pharmacy channel, such as the Master Retail training module.
The objective? To modernise sales outlets, in partnership with pharma-
cists and designers, and so provide a new kind of customer
experience.
For women aspiring for their own ideal skin, VICHY is an expert partner
present at every stage of their lives. This close relationship is reflected
not only in product packaging and the way the brand expresses itself
in sales outlets, but also in consumer relations, which are more positive
and interactive thanks to digital media.
A WINNING POSITIONING
With sales growth multiplied by almost three in 2013(1), VICHY demon-
strates the relevance of its repositioning that began in 2012: a premium
health and beauty brand. Western Europe is a great driver of this
success with the key countries Germany and France, thanks to the
anti-ageing and anti-hair loss segments. China achieved its target,
where e-commerce is becoming a major distribution channel with
some 13% of sales. Brazil (+35.9%(1)) and Russia (+8.4%(1)) are major
growth relays, where VICHY is accelerating quickly by adapting to spe-
cific local characteristics.
X 3
VICHY’S SALES GROWTH MULTIPLIED
BY ALMOST THREE IN 2013(1).
Idéalia Life
Serum
explores the
new territory
of daily
excesses that
affect the
skin quality.
(1) Like-for-like. (2) Source: IMS Pharmatrend and Paratrend France panels, aggregate 21dermo-
cosmetics markets and 4 nutri-cosmetics markets, market share value 2013.
⁄ VICH Y,
YOUR IDEAL
SKIN PARTNER
68
ACTIVE
COSMETICS