Loreal 2013 Annual Report Download - page 24

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Thanks to its recent acquisitions with a global or regional
vocation, L’Oréal is nourishing its brand portfolio, stepping
up its presence in the main distribution channels and
covering the whole range of beauty territories.
⁄ STRATEGIC
ACQUISITIONS
(1)
BRAZIL
EMPORIO BODY STORE
A PARTNER
FOR THE BODY SHOP
THE BODY SHOP has finalised its
acquisition of a majority stake
in EMPORIO BODY STORE, which
markets cosmetics ranges
inBrazil through a franchise
network. This growth relay
enables THE BODY SHOP to offer its
products to Brazilian consumers
looking for naturally-inspired
sensorial products.
UNITED STATES
URBAN DECAY
MODERN AND IRREVERENT
An American brand that specialises
inaccessible make-up in the selective
segment, URBAN DECAY is strengthening the
positions of L’Oréal Luxe in the dynamic
distribution channels of “assisted self-service”(2)
and e-commerce. A brand that fulfils the
expectations of young women searching for
inspiring ideas and creative colours.
“
THE ACQUISITIONS ARE
BRINGING GREAT MODERNITY
AND STRONG
GROWTH DYNAMICS TO
OUR BRAND PORTFOLIO.
JEAN-PAUL AGON
CHAIRMAN AND CEO OF L’ORÉAL
“
COLOMBIA
VOGUE
A LOCAL MAKE-UP LEADER
IN THE MASS-MARKET (3)
VOGUE is an important acquisition for L’Oréal Colombia, consolidating
itspresence in this highly competitive market. The brand also offers
development opportunities outside its country of origin, particularly
inCentral America, Ecuador and Peru.
22
BEAUTY IS
UNIVERSAL