Loreal 2013 Annual Report Download - page 71

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1994
FOUNDED BY
DERMATOLOGIST
DR SHELDON R. PINNELL
2005
ACQUIRED BY L’ORÉAL
2013
+14.5 % (2) GROWTH
IN SALES
C E Ferulic,
triple antioxidant serum
for the prevention
of skin ageing.
(1) The word “cosmeceuticals” is created from
cosmetics and pharmaceuticals. (2) Like-for-like.
⁄ SKINCEUTICALS
A REFERENCE IN
COSMECEUTICALS(1)
SKINCEUTICALS is continuing its global
expansion driven by its premium, medical
and professional positioning in skincare.
Three fundamental principles guide SKINCEUTICALS skincare
products: to prevent signs of premature ageing, to protect
the skin against the damaging effects of UV rays, and to
correct visible signs of ageing. Thanks to its comprehensive
approach, the brand has established itself for its products
to be used prior to aesthetic procedures and afterwards to
prolong their effects. Its products, with highly concentrated
active ingredients, are popular with dermatologists and
aesthetic surgeons, and distributed through medi-spas,
exclusive professional channels and selected pharmacies.
SEEKING ULTRA-EFFECTIVENESS
After the conquest of the United States, its country of origin,
in which consumers demand rapidly visible results, the
brand is being rolled out in Asia – where demand for premium
professional facial skincare is very strong –, in Germany and
in Brazil, which in just one year has become the second-
largest SKINCEUTICALS market.
69