Loreal 2013 Annual Report Download - page 61

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China
powers growth
With a score of +24.9%(1) in 2013,
China is the country that contrib-
uted the most to KÉRASTASE’s growth.
Its highly selective strategy of
moving upmarket is attuned to
Chinese consumers powerfully
attracted to luxury haircare prod-
ucts. The brand is also benefiting
from theexcellence of its “KÉRASTASE
Ambassador” hairdressers in diag-
nostics and service.
(1) Like-for-like.
⁄ BRANDS
ATTENTIVE
TO TRENDS
L’ORÉAL PROFESSIONNEL, REDKEN and ESSIE cover the top Fashion
Weeks, and exert their influence each year on hairdressing
and nail trends. These brands offer professionals innov-
ations and modern services directly inspired by fashion
shows, to sublimate the appearance of women who want
to be at the heart of fashion.
CATWALK-INSPIRED PRODUCTS
Revealed at the London Fashion Week, Hairchalk is the new
colour polish for hair from L’ORÉAL PROFESSIONNEL. This make-up
for hair is an innovation that highlights the hairdresser’s
application expertise and enables women to show off this
must-have look. Directly generated by a trend, Hairchalk
offers a modern and stand-out service that brings new con-
sumers into hair salons.
www.lorealprofessionnel.com
A website to follow the
latest trends, looks and
L’ORÉAL PROFESSIONNEL innovations.
59