Loreal 2013 Annual Report Download - page 22

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Thanks to well-balanced growth in geographic
terms, L’Oréal seized the potential of all
the markets, and in 2013 made further worldwide
advances in line with its universalisation
strategy.
Once again this year, L’Oréal outperformed the
beauty market, and strengthened its No.1 pos-
ition(1) thanks to a portfolio enriched with com-
plementary brands, the rapid internationalisation
of its businesses and a global presence in all
distribution channels.
Western Europe remained very solid, North
America recorded another year of growth and
market share gains, and the New Markets –
excluding Japan – posted double-digit growth.
The acceleration of L’Oréal’s internationalisation
is continuing, as the New Markets were, for the
second year running, the group’s No.1 geo-
graphic zone with 39.8% of sales.
NORTH AMERICA
In a North American market that was
less dynamic than in 2012, the group
made market share gains. The Consumer
Products Division consolidated its market
leader position(3). L’Oréal Luxe
outperformed its market, thanks
inparticular to the good results of
itsAmerican brands URBAN DECAY,
CLARISONIC and KIEHL’S.
LATIN AMERICA
L’Oréal recorded growth of +11.5%(2). The Consumer Products
Division was driven by Bí-O deodorants by GARNIER, MAYBELLINE NEW YORK
make-up, the success of the BB creams by L’ORÉAL PARIS and
haircare with the renewal of Elvive and Fructis. The Active
Cosmetics Division very clearly outperformed its market.
In Brazil, all the divisions made market share gains.
+3.8%(2)
+11.5%(2)
⁄ WORLDWIDE
ADVANCES
FOR L’ORÉAL
20
BEAUTY IS
UNIVERSAL