Kodak 2011 Annual Report Download - page 8

Net sales of Prepress Solutions accounted for 26%, 22% and 22% of total consolidated revenue for the years ended December 31, 2011, 2010, and
2009, respectively.
Digital Printing Solutions: Digital Printing Solutions includes high-speed, high-volume commercial inkjet printing equipment, consumables, and
related services, as well as color and black-and-white electrophotographic printing equipment, consumables, and related services. Commercial inkjet
is one of Kodak’s four digital growth initiative businesses.
Innovative product offerings include PROSPER color and black-and-white presses, components and systems. These products utilize Kodak’s
revolutionary Stream technology to deliver high-speed, high-quality variable data inkjet printing on a broad range of media at a low running cost.
Business Services and Solutions: The Business Services and Solutions group’s product and service offerings are composed of high-speed
production and workgroup document scanners, related services, and digital controllers for driving digital output devices, and workflow software and
solutions. Workflow software and solutions, which includes consulting and professional business process services, can enable new opportunities for
our customers to transform from a print service provider to a marketing service provider, and is one of Kodak’s four digital growth initiatives.
Net sales of Business Services and Solutions accounted for 10%, 8%, and 8% of total consolidated revenue for the years ended December 31, 2011,
2010, and 2009, respectively.
Marketing and Competition: Around the world, GCG products and services are sold through a variety of direct and indirect channels. The end users of
these products include businesses in the creative, in-plant, data center, commercial printing, packaging, newspaper, and digital prepress market segments.
GCG faces competition from other companies who offer a range of commercial offset and digital printing equipment, consumables and service. The
Company also faces competition from document scanning equipment manufacturers, software companies, and other service providers. Competitiveness is
generally focused on technology, solutions and price.
FILM, PHOTOFINISHING AND ENTERTAINMENT GROUP (“FPEG”) SEGMENT
FPEG provides consumers, professionals, and the entertainment industry with film and paper for imaging and photography. Although the market for
consumer and professional films, traditional photofinishing and certain industrial and aerial films are in decline and expected to continue to decline due to
digital substitution, FPEG maintains leading market positions for these products. The strategy of FPEG is to provide sustainable cash generation by
extending our materials science assets in traditional and new markets.
Entertainment Imaging : Entertaining Imaging includes origination, intermediate, and color print motion picture films, special effects services, and other
digital products and services for the entertainment industry.
Net sales of Entertainment Imaging accounted for 9%, 10%, and 12% of total consolidated revenue for the years ended December 31, 2011, 2010, and
2009, respectively.
Traditional Photofinishing: Traditional Photofinishing includes color negative photographic paper, photochemicals, professional output systems, and
event imaging services.
Net sales of Traditional Photofinishing accounted for 12%, 10%, and 11% of total consolidated revenue for the years ended December 31, 2011, 2010, and
2009, respectively.
Industrial Materials: Industrial Materials encompasses aerial and industrial film products, film for the production of printed circuit boards, and specialty
chemicals, and represents a key component of FPEG’s strategy of extending and repurposing our materials science assets.
Film Capture: Film Capture includes consumer and professional photographic film and one-time-use cameras.
Marketing and Competition
: Film products and services for the consumer and professional markets and traditional photofinishing are sold throughout the
world, both directly to retailers, and increasingly through distributors. Price competition continues to exist in all marketplaces. To be more cost
competitive with its traditional photofinishing and film offerings, and to shift towards a variable cost model, the Company has rationalized capacity and
restructured its go-to-market models in many of its traditional market segments.
7