Kodak 2011 Annual Report Download - page 32

Prepress Solutions
includes digital and traditional prepress equipment, consumables, including plates, chemistry and media, related services, and
packaging solutions.
Digital Printing Solutions
includes high-speed, high-volume commercial inkjet, and color and black-and-white electrophotographic printing
equipment and related consumables and services.
Business Services and Solutions
includes workflow software and digital controllers, document scanning products and services and related maintenance
offerings. Also included in this SPG are the activities related to the Company’s business solutions and consulting services.
Film, Photofinishing and Entertainment Group Segment (“FPEG”): This segment provides consumers, professionals, cinematographers, and other
entertainment imaging customers with film-related products and services. FPEG encompasses the following SPGs. Products and services included within
each SPG are identified below.
Entertainment Imaging
includes entertainment imaging products and services.
Traditional Photofinishing includes paper and output systems and photofinishing services.
Industrial Materials
includes aerial and industrial film products, film for the production of printed circuit boards, and specialty chemicals.
Film Capture
includes consumer and professional film and one-time-use cameras.
All Other: This category included the results of the Company’s display business, up to the date of sale of assets of this business in the fourth quarter
of 2009.
Change in Segment Measure of Profit and Loss
During the first quarter of 2011, the Company changed its segment measure of profit and loss to exclude certain components of pension and other
postretirement obligations (OPEB). As a result of this change, the operating segment results exclude the interest cost, expected return on plan assets,
amortization of actuarial gains and losses, and special termination benefit, curtailment and settlement components of pension and OPEB expense. The
service cost and amortization of prior service cost components continue to be reported as part of operating segment results.
Prior period segment results have been revised to reflect this change.
2012 Reportable Segments
For 2012, the Company will report financial information for two reportable segments; Commercial Group and Consumer Group.
The Commercial Group will be comprised of the following: Graphics, Entertainment & Commercial Film Business, Digital and Functional Printing, and
Enterprise Services and Solutions.
The Consumer Group will be comprised of the following: Intellectual Property and the Consumer Business: Retail Systems Solutions ,
Consumer Inkjet Systems , Traditional Photofinishing , and Digital Capture and Devices .
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