KeyBank 2014 Annual Report Download - page 225

23. Line of Business Results
The specific lines of business that constitute each of the major business segments (operating segments) are
described below.
Key Community Bank
Key Community Bank serves individuals and small to mid-sized businesses through its 12-state branch network.
Individuals are provided branch-based deposit and investment products, personal finance services, and loans,
including residential mortgages, home equity, credit card, and various types of installment loans. In addition,
financial, estate and retirement planning, asset management services, and Delaware Trust capabilities are offered
to assist high-net-worth clients with their banking, trust, portfolio management, insurance, charitable giving, and
related needs.
Small businesses are provided deposit, investment and credit products, and business advisory services. Mid-sized
businesses are provided products and services that include commercial lending, cash management, equipment
leasing, investment and employee benefit programs, succession planning, access to capital markets, derivatives,
and foreign exchange.
On April 8, 2014, we announced a new leadership structure for Key Community Bank: Community Bank Co-
President, Commercial & Private Banking and Community Bank Co-President, Consumer & Small Business. In
this structure, the Community Bank Co-Presidents work as a team to lead the Key Community Bank, which
continues to operate as one business segment.
Key Corporate Bank
Key Corporate Bank is a full-service corporate and investment bank focused principally on serving the needs of
middle market clients in seven industry sectors: consumer, energy, healthcare, industrial, public sector, real
estate, and technology. Key Corporate Bank delivers a broad product suite of banking and capital markets
products to its clients, including syndicated finance, debt and equity capital markets, commercial payments,
equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public
finance. Key Corporate Bank is also a significant servicer of commercial mortgage loans and a significant special
servicer of CMBS. Key Corporate Bank also delivers many of its product capabilities to clients of Key
Community Bank.
Other Segments
Other Segments consist of Corporate Treasury, Community Development, Principal Investing, and various exit
portfolios.
Reconciling Items
Total assets included under “Reconciling Items” primarily represent the unallocated portion of nonearning assets
of corporate support functions. Charges related to the funding of these assets are part of net interest income and
are allocated to the business segments through noninterest expense. Reconciling Items also includes
intercompany eliminations and certain items that are not allocated to the business segments because they do not
reflect their normal operations.
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