KeyBank 2014 Annual Report Download - page 16

Demographics
We have two major business segments: Key Community Bank and Key Corporate Bank.
Key Community Bank serves individuals and small to mid-sized businesses by offering a variety of deposit,
investment, lending, credit card, and personalized wealth management products and business advisory services.
These products and services are provided through our relationship managers and specialists working in our
12-state branch network, which is organized into eight internally defined geographic regions: Pacific, Rocky
Mountains, Indiana, Western Ohio and Michigan, Eastern Ohio, Western New York, Eastern New York, and
New England.
The following table presents the geographic diversity of Key Community Bank’s average deposits, commercial
loans, and home equity loans.
Geographic Region
Year ended
December 31, 2014
dollars in millions Pacific
Rocky
Mountains Indiana
West Ohio/
Michigan East Ohio
Western
New York
Eastern
New York
New
England NonRegion (a) Total
Average deposits $ 11,301 $ 4,984 $ 2,320 $ 4,344 $ 9,026 $ 4,931 $ 7,892 $ 2,895 $ 2,632 $ 50,325
Percent of total 22.5 % 9.9 % 4.6 % 8.6 % 17.9 % 9.8 % 15.7 % 5.8 % 5.2 % 100.0 %
Average commercial loans $ 3,497 $ 1,702 $ 749 $ 1,138 $ 2,201 $ 573 $ 1,853 $ 745 $ 2,974 $ 15,432
Percent of total 22.7 % 11.0 % 4.8 % 7.4 % 14.3 % 3.7 % 12.0 % 4.8 % 19.3 % 100.0 %
Average home equity loans $ 3,283 $ 1,580 $ 489 $ 850 $ 1,274 $ 815 $ 1,296 $ 651 $ 102 $ 10,340
Percent of total 31.8 % 15.3 % 4.7 % 8.2 % 12.3 % 7.9 % 12.5 % 6.3 % 1.0 % 100.0 %
(a) Represents average deposits, commercial loan products, and home equity loan products centrally managed outside of our eight Key
Community Bank regions.
Key Corporate Bank is a full-service corporate and investment bank focused principally on serving the needs of
middle market clients in seven industry sectors: consumer, energy, healthcare, industrial, public sector, real
estate, and technology. Key Corporate Bank delivers a broad product suite of banking and capital markets
products to its clients, including syndicated finance, debt and equity capital markets, commercial payments,
equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public
finance. Key Corporate Bank is also a significant servicer of commercial mortgage loans and a significant special
servicer of CMBS. Key Corporate Bank delivers many of its product capabilities to clients of Key Community
Bank.
Further information regarding the products and services offered by our Key Community Bank and Key Corporate
Bank segments is included in this report in Note 23 (“Line of Business Results”).
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