Huntington National Bank 2012 Annual Report Download - page 16

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Treasury / Other function includes our insurance brokerage business, which specializes in commercial property and casualty,
employee benefits, personal lines, life and disability and specialty lines of insurance. We also provide brokerage and agency services
for residential and commercial title insurance and excess and surplus product lines of insurance. As an agent and broker we do not
assume underwriting risks; instead we provide our customers with quality, noninvestment insurance contracts. The Treasury / Other
function also includes technology and operations, other unallocated assets, liabilities, revenue, and expense.
The financial results for each of these business segments are included in Note 25 of Notes to Consolidated Financial Statements
and are discussed in the Business Segment Discussion of our MD&A.
Competition
We compete with other banks and financial services companies such as savings and loans, credit unions, and finance and trust
companies, as well as mortgage banking companies, automobile and equipment financing companies (including captive automobile
finance companies), insurance companies, mutual funds, investment advisors, and brokerage firms, both within and outside of our
primary market areas. Internet companies are also providing nontraditional, but increasingly strong, competition for our borrowers,
depositors, and other customers.
We compete for loans primarily on the basis of a combination of value and service by building customer relationships as a result
of addressing our customers’ entire suite of banking needs, demonstrating expertise, and providing convenience to our customers. We
also consider the competitive pricing pressures in each of our markets.
We compete for deposits similarly on a basis of a combination of value and service and by providing convenience through a
banking network of 691 branches and over 1,350 ATMs within our markets and our award-winning website at www.huntington.com.
We have also instituted new and more customer friendly practices, such as our 24-Hour Grace® account feature, which gives
customers an additional business day to cover overdrafts to their consumer account without being charged overdraft fees.
The table below shows our competitive ranking and market share based on deposits of FDIC-insured institutions as of June 30,
2012, in the top 10 metropolitan statistical areas (MSA) in which we compete:
MSA Rank
Deposits (in
millions) Market Share
Columbus, OH 1 $13,171 28%
Detroit, MI 7 4,538 5
Cleveland, OH 5 4,212 8
Pittsburgh, PA 8 2,526 3
Indianapolis, IN 4 2,508 7
Toledo, OH 1 2,409 24
Cincinnati, OH 4 2,237 3
Youngstown, OH 1 2,021 22
Canton, OH 1 1,568 26
Grand Rapids, MI 4 1,369 10
Source: FDIC.gov, based on June 30, 2012 survey.
Many of our nonfinancial institution competitors have fewer regulatory constraints, broader geographic service areas, greater
capital, and, in some cases, lower cost structures. In addition, competition for quality customers has intensified as a result of changes
in regulation, advances in technology and product delivery systems, consolidation among financial service providers, bank failures,
and the conversion of certain former investment banks to bank holding companies.