Huawei 2011 Annual Report Download - page 32

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Quality that counts: Ensuring the availability of
video and other media presentation forms powered
by augmented reality technologies
The development of the Internet has witnessed the
transformation of web content from text, images and
sounds into high-definition videos and other next-
generation forms of media presentation, such as 3D
technologies, ultra high-definition technologies, and
augmented reality technologies. These vivid media
presentation forms will become more widely available and
will increasingly be used across various applications such as
e-commerce, social networking, and broadcast media.
Freedom that counts: Access the ubiquitous Internet
easily and instantaneously
It took twenty years to bring the number of fixed
Internet users to two billion, but only ve years to bring
the number of mobile Internet users to one billion,
two times faster than the xed Internet. Thanks to the
rapid development of mobile Internet, people can be
online anywhere and anytime. The popularization of
smartphones are setting users free from xed lines and
giving them more freedom for Internet access.
Similarly, à la carte services will continue to be provided
on-demand, television programming in particular,
because people will have the ability to watch programs
at any time much more freely than they do today. Key to
this provision of on-demand services is a freely available
mobile Internet, which will enable users to easily access
services and applications around the clock and from any
location.
Simplicity that counts: Optimal ergonomic function
The history of man-machine interaction, during which
the input method has transformed from keyboard
and mouse to touchpad to motion sensing input,
demonstrates a return from complicated input devices
to intuitive and natural ones that tap into natural
human function and form. In the future, even more
natural ergonomics will further the user experience
by leveraging people's natural abilities like speaking,
making gestures, and conveying emotions.
Sharing that counts: Community-like experiences
elevate the user experience
Google introduced mathematical logic to its search
services, providing improved access to massive amounts
of information. Google does this merely at the tool
layer, while Facebook transcends the tool layer and deals
with the social nature of humans. By emphasizing the
"User Experience" Leads to a New and Flourishing
Information Era
Over the past twenty years, the information age has
developed at a rapid pace, and various technological
transformations and applications have grown in both
scope and variety. Today, the exponential growth of
digitized information, combined with the skyrocketing
popularity of mobile networks, has led to a surge in the
sheer volume of digital content. At the same time, as
the digital divide has become smaller, people around
the world are now able to freely share information and
communicate with each other thanks to fewer barriers.
This new digital era is marked by an important new
factor: user experience. Users have the ultimate say in
steering the development of the industry so it is vitally
important that they are equipped with the means with
which to quickly and easily access mobile networks. This
in turn drives current and future industry development,
which will result in a ourishing information age.
User experience drives industry development
In today's world, millions of services and applications are
close at hand, enabling a constant, 24-hour online digital
life. While the underlying network infrastructure is at
the heart of this ubiquitous connectivity, user experience
is limited to a few points of interface. Because user
experience and the demand for continuous service drive
technological development, it is of utmost importance
to provide users with optimal experiences. The following
factors best illustrate what comprises an optimal user
experience.
Speed that counts: Zero wait time redenes network
speed
In the telecom industry, increases in speed are often
measured exponentially. Due to rapidly advancing
technologies that have taken us from dial-up to fiber
to the home (FTTH), it has taken a mere 20 years to
increase bandwidth by more than 1,000 times. Despite
this extraordinary pace of development, people are still
clamoring for additional bandwidth.
Despite the current fixation on bandwidth, in the
future, network speed will no longer be measured by
the bandwidth a service needs, but determined instead
by the wait time experienced by users waiting for
networks to respond. Zero wait time for users is the
new paradigm that will shape Internet development.
Market Trends
Market Trends