Fujitsu 2008 Annual Report Download - page 53

Topics
Environment-related R&D efforts
Our Green Policy Innovation initiative aims to help Fujitsu customers reduce their environmental footprint. This project, which
began in fiscal 2007 and runs through fiscal 2010, aims to cut CO2 emissions over the four-year period by a cumulative total of
over 7 million tons*. The company is researching and developing technology to support a wide range of solutions aimed at
reducing the environmental burden of IT infrastructure as well as using IT to reduce customers’ environmental footprint. Several
examples of Fujitsu’s progress in this area are described below. In the future, as new products and services incorporate these
technical advances, Fujitsu hopes that it can make a contribution to combating global warming, and otherwise helping custom-
ers reduce their burden on the environment.
* See page 54 for more on the Fujitsu Group’s environmental activities.
Strategic Direction in Fiscal 2008
The Fujitsu Group is continually pursuing new innovations while working to solidify its business foundation, under a policy of reinforc-
ing strengths while envisioning the future. The company intends to focus its cutting-edge research efforts on the targets outlined
below, while pursuing globalization and cost reductions, and accelerating business speed and the incubation of new businesses.
1. Developing new business models in new
business sectors
Fujitsu has identified three new areas of research where it will
concentrate its efforts, pursuing research activities that can
foster tomorrow’s profitable businesses.
(1) Green technology
The problem of global warming requires an urgent response. Fujitsu
will pursue the latest in technological innovation in this area, in order
to contribute to society as well as to develop new businesses.
(2) Sensor technology and system solutions
Sensor technologies can help foster a synthesis between the virtual
world of computers and the real world of human society. Innovations in
sensor technology will help to expand the scope of IT applications and
lead to new business opportunities.
(3) Next-generation terminals and services
Cross-pollination between computers and mobile phones is bearing
fruit in a new generation of mobile terminals and services that will gen-
erate new business opportunities.
Real-time multi-point temperature measuring
technology for data centers
One method of reducing energy consumption is to make more effi-
cient use of energy. Fujitsu developed a monitoring system for data
centers which have multiple heat-generating units, based on the use
of a number of thermostats connected by optical fiber and accurate
measurement of the temperature on a real-time basis. A single opti-
cal fiber can monitor the temperature in over 10,000 separate loca-
tions simultaneously, making it possible to “see” the distribution of
heat in the room. Combining this basic technology with air condi-
tioning control systems, it is possible to make fine adjustments to
the settings of each air conditioning unit to ensure that there is a
uniform temperature distribution throughout the room. This helps
to reduce the total energy consumption of the data center.
2. Enhancing the contributions of research to
core businesses
Fujitsu is encouraging the development of next-generation
services and solutions, next-generation server systems and
next-generation network technology, taking steps to enhance
the contributions that R&D make to the Fujitsu Group’s core
business operations.
3. Improving technological synergy in the
Fujitsu Group
The company is developing synergies in its R&D operations, to
support the development of next-generation technologies which
can be used in a number of separate core business segments.
Server rack
Optical fiber sensors
Temperature
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ANNUAL REPORT 2008FUJITSU LIMITED
RESEARCH & DEVELOPMENT