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Ford Motor Company | 2012 Annual Report 5
Better World
Even as we strive to improve our products and enhance our
business, we recognize that doing our part to contribute to
a better world is at the core of our business. In addition to
economic goals, we also pursue environmental and social
objectives.
Ford is going further than our competitors by offering an
industry-best seven Ford-brand vehicles in the U.S. that
deliver 40 or more miles per gallon.
We reached this milestone by developing the best
conventional and alternative powertrains. In 2012, we
produced our 500,000th fuel-saving EcoBoost engine just
three years after its launch. We also introduced six new
electrified vehicles, including hybrids, plug-in hybrids and
a pure battery electric vehicle.
We are giving customers the power of choice among a range
of powertrains that generate fewer emissions and consume
less gasoline.
Serving in our communities is another important part of
building a better world. In 2012, 25,000 Ford employees
and retirees volunteered more than 115,000 hours at 1,350
projects to help people in their local communities. As part
of that effort, our seventh annual Global Week of Caring
featured 12,000 employees, retirees and dealers working
on more than 300 community projects on six continents.
ONE FORD:
ONE Ford expands on the company’s four-point business plan
for achieving success globally. It encourages focus, teamwork
and a single global approach, aligning employee efforts toward
a common definition of success and optimizing their collective
strengths worldwide. The elements of ONE Ford are:
ONE TEAM:
ONE Ford emphasizes the importance of working together as
one team to achieve automotive leadership, which is measured
by the satisfaction of our customers, employees and essential
business partners, such as our dealers, investors, suppliers,
unions/councils and communities.
ONE PLAN:
• Aggressively restructure to operate profitably at the current
demand and changing model mix.
• Accelerate development of new products our customers want
and value.
• Finance our plan and improve our balance sheet.
• Work together effectively as one team.
ONE GOAL:
The goal of ONE Ford is to create an exciting and viable
company delivering profitable growth for all.
For more information visit www.annualreport.ford.com