Ford 2012 Annual Report Download - page 3

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Ford Motor Company | 2012 Annual Report 1
CARSTRUCKSLINCOLN UTILITIES
More Products People Want
Ford designs, builds and sells cars, utilities and trucks of all sizes to meet the needs of a diverse global customer base.
From small cars such as the Ka and Fiesta to large trucks like the venerable F-150 and Super Duty, Ford Motor Company
vehicles cover the full spectrum of global automobile requirements.
Small
Sporting a refreshed look, the Fiesta boasts
the three-cylinder 1-liter EcoBoost engine
providing better power and fuel efficiency
than previous models. The Ka and Figo
round out a global lineup that offers
premium features in smaller packages.
Small
The EcoSport, a market leader in
South America, debuted globally.
This SUV is specifically designed
for the urban environment in South
America, India and Thailand and is
now offered in China.
Small
The Transit Connect provides highly
configurable interiors, generous cargo
space, easy loading and unloading,
and exceptional maneuverability
with car-like driving dynamics and
safety features.
The new Lincoln brand will be defined
by great new luxury vehicles, such as the
new MKZ, that feature unique style and
innovative technology. These elements
enable Lincoln to appeal to today’s new
luxury customer.
Lincoln introduced the MKC Concept,
a vision of how Lincoln will enter the
industry’s fastest-growing segment –
small luxury utilities. The MKC Concept
builds on the foundation of the Lincoln
design DNA found in the new MKZ.
Medium
The C-MAX Hybrid and C-MAX Energi
plug-in hybrid, two ecofriendly yet practical
vehicles large enough to fit a family,
debuted in 2012. In the same segment,
the redesigned Ford Focus is one of the
top-selling vehicles in the world.
Medium
The redesigned Kuga offers class-leading
technology, fuel efficiency, safety, and
comfort in Europe, South America and
Asia. Known as Escape in North America,
three robust engine options provide strong
fuel economy and technological features.
Medium
The new Ranger is the truck for work and
play in Europe, South America, Asia and
Africa; offered in three versatile cab
bodystyles. It comes with a choice of two
powerful and economical diesel engines,
and with a 4x2 or
4x4 drivetrain.
Large
The Mondeo, known as the Fusion in North
America, will debut its striking new look next
year in Europe. Both offer a wide array of
driver assist technologies. Fusion offers a
Hybrid and Energi plug-in hybrid, providing
enhanced fuel economy in a stylish package.
Large
The redesigned, sleeker Explorer
combines enhanced fuel economy
with new safety features such as Curve
Control, which can slow the vehicle by
up to 10 mph if it senses a curve is being
taken too fast.
Large
F-Series Trucks are the ultimate
work tool for various industries. The
dependable F-150 is the top-selling
light-duty pickup in the U.S. and the
F-Series Super Duty is the most
popular heavy-duty truck.
Fiesta
EcoSport
Transit
Connect
Lincoln MKZ Lincoln MKC
Concept
C-MAX Mondeo
Kuga Explorer
F-Series
For detailed product and
financial information, view our
full online annual report at:
www.annualreport.ford.com
Ranger