Ford 2012 Annual Report Download - page 4

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2 Ford Motor Company | 2012 Annual Report
“ WE ARE ANTICIPATING
NEW CHALLENGES
AND OPPORTUNITIES
THAT ARE EMERGING,
SPECIFICALLY THOSE
AROUND THE FUTURE
OF TRANSPORTATION.”
In 2012 Ford Motor Company continued to go further to meet
the needs of our customers, the challenges of our industry
and the issues confronting our world. Our efforts produced
strong financial results and our fourth year in a row of
positive net income.
We expect 2013 to be another strong year for our company.
We anticipate our outstanding performance in North
America will continue, with higher pre-tax profits than in
2012. We are refreshing our entire product line in South
America and continuing to invest for growth in Asia Pacific
Africa. The transformation of our European operations,
which is aimed at achieving profitability under difficult
economic conditions, is on track and ongoing.
We will continue to focus on producing vehicles with best-
in-class quality, fuel efficiency, safety, smart design and
value – built on global platforms. They will help us toward
our goal of increased global sales and market share, as
well as support our ongoing commitment to reducing the
environmental impact of our vehicles and operations.
Our strong showing in the electrified vehicle market is a
good example of how great products can help build a strong
business as well as a better world. In 2012 we introduced six
new electrified vehicles in North America, including hybrid,
plug-in hybrid and pure battery electric models. By offering
a variety of vehicles, we make it easier for customers to
embrace fuel-saving technologies.
As a result of our aggressive move into this growing segment
we sold more hybrids in the U.S. in the fourth quarter of
2012 than in any other quarter in our history, and that strong
momentum has continued in 2013.
Looking further ahead, we are anticipating new challenges
and opportunities that are emerging, specifically those
around the future of transportation. Currently there are
a billion vehicles on the road worldwide, a number that
is expected to double by 2020 and double again by mid-
century. As the number of vehicles on the road continues to
grow, mobility issues are expected to emerge in many major
urban areas, potentially presenting a serious challenge to
economic, social and environmental progress.
To help address this issue, we are committed to being the
automotive leader in wireless communication technology,
developing vehicles that communicate with each other and
the world around them to improve safety and reduce traffic
congestion.
As we move forward, our employees around the world
continue to work together as a global team. We have a
great plan, outstanding leadership and positive momentum.
We are determined to keep going further so that we
can continue rewarding our shareholders and all of our
stakeholders.
Thank you for your continued support of our efforts.
William Clay Ford, Jr.
Executive Chairman
March 14, 2013
A Message from the Executive Chairman