Dick's Sporting Goods 2008 Annual Report Download - page 20

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Team sports hold a universal appeal
f
or athletes o
f
all ages and skill levels, and many o
f
today’s players train
and compete in their sports all year ‘round. At Dick’s, we mana
g
e our inventory to ensure that team players can
replenish the equipment and apparel they need in every season of the year. We continuously stock
g
ear for a wide
range o
f
sports, including baseball, so
f
tball, soccer, basketball,
f
ootball, hockey and lacrosse. We recognize that
many of our team sports customers are youths, whose parents and coaches may be makin
g
purchases for them.
We help them make the ri
g
ht decisions by usin
g
a “
g
ood-better-best” format that enables quick and accurate
product comparisons. We also sta
ff
our stores with knowledgeable sales associates who can o
ff
er product
g
uidance to players at every skill level. In 2008, we underscored our commitment to the team sports arena by
for
g
in
g
sponsorships with Major Lea
g
ue Soccer and Major Lea
g
ue Lacrosse, as well as by becomin
g
the Offi cial
S
porting
G
oods Retailer of Little League Baseball and
S
oftball. As a result, we now provide discount coupons
and equipment donations directly to Little Lea
g
ue teams and coaches, and we function as a true Little Lea
g
ue
destination, hostin
g
a variety of in-store events, from player re
g
istrations to instructional clinics
.
TEAM SPORTS