Dick's Sporting Goods 2008 Annual Report Download - page 11

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AUTHENTIC MERCHANDISE
S
erious athletes meet the challen
g
e to play, train and
c
ompete in their sports all year lon
g
– and they count on
Di
ck
’
s to prov
i
de the authent
i
c equ
i
pment, h
i
gh-qual
i
ty
app
arel and
p
erformance footwear they need for every
a
ctivity in every type of climate. We carry an extensive ran
g
e
of
merchandise
f
or sports that are in season, as well as a
v
ast assortment of
p
roducts for off-season activities, so
o
ur customers always have access to the
g
ear they require
t
o stay in the game. And because we regularly re
f
resh
o
ur merchandise line-up with technolo
g
y-based product
re
l
eases
a
n
d
e
x
c
l
us
iv
es
fr
o
m
bo
th n
a
ti
o
n
a
l n
a
m
e
b
r
a
n
ds
a
nd our own pr
i
vate brands, core athletes and outdoor
e
nthusiasts continue to make Dick’s their fi rst sto
p
–
r
einforcin
g
the fact that Every Season Starts at Dick’s.
AUTHENTIC
MERCHANDISE