Dick's Sporting Goods 2008 Annual Report Download - page 16
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Please find page 16 of the 2008 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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F
i
tness enthus
i
asts never rest on the
i
r past accompl
i
shments. Instead, day
i
n and day out, they push themselves
to set and conquer new
g
oals. At Dick’s Fitness Center, we understand this level of motivation, so we’ve created a
com
p
lete fi tness destination store. We stock an extensive selection of e
q
ui
p
ment for today’s most
p
o
p
ular fi tness
activities, from aerobic and cardio pursuits, to yoga and Pilates.
O
ur assortment encompasses merchandise from
the nation’s leadin
g
fi tness brands, includin
g
Bowfl ex and Everlast, and we collaborate with top manufacturers,
like Sole and Horizon, to develo
p
p
roducts that are exclusive to Dick’s. We further demonstrate our dee
p
commitment
to
fi
tness by employing certi
fi
ed
fi
tness trainers who can o
ff
er advice and training tips, and help each customer
select the ri
g
ht merchandise to realize his or her personal
g
oals. We also streamline the shoppin
g
experience
by employin
g
bold si
g
na
g
e that helps our customers to understand the various features and price distinctions
o
f
di
ff
erent products within each category.
FITNESS CENTER