Dick's Sporting Goods 2008 Annual Report Download - page 12

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THE GOLF PRO SHOP
For gol
f
ers, the ultimate challenge is the pursuit o
f
improvement, and top-notch equipment can play an important role
in their efforts. As a result,
g
olf equipment manufacturers re
g
ularly unveil cuttin
g
-ed
g
e products desi
g
ned to
help players improve accuracy, increase distance and achieve
g
reater consistency. As the lar
g
est specialty
g
olf
retailer in the nation, Dick’s is o
f
ten among the
fi
rst-to-market with newly released gol
f
merchandise
f
rom the
industry’s most respected manufacturers, includin
g
TaylorMade, Callaway, Titleist, Cobra, Foot Joy and Nike.
We also offer a
g
rowin
g
assortment of products under our Walter Ha
g
en, Slazen
g
er and MAXFLI brands, all of
which are available exclusively at Dick’s. Drawing on the extensive experience o
f
our in-house gol
f
pro
f
essionals, our
private brands continuously develop innovative, hi
g
h-caliber equipment, apparel, shoes and accessories. Our
Golf Pro Shop fulfi lls its mission of deliverin
g
an authentic specialty shop experience by offerin
g
the amenities
serious golfers expect, including on-site P
G
A golf professionals, in-store simulators and putting greens, custom
fi ttin
g
s, special order capabilities, and live broadcasts of
g
olf tournaments and educational
g
olf pro
g
rammin
g
.