Danaher 2009 Annual Report Download - page 8

Table of Contents
and traditional television broadcasters. Products in this business are marketed under the TEKTRONIX and MAXTEK brands. Sales in the Tektronix
Instruments business are generally made through direct sales personnel as well as independent distributors and resellers.
Also included in the test and measurement business are the Tektronix Communications business and the Fluke Networks businesses, which offer network
management solutions, network diagnostic equipment and related support services for both fixed and mobile enterprise and telecommunications networks.
Network management tools continuously manage network performance and help optimize the service performance of the communications network. Network
diagnostic equipment is used to install, test and monitor communications networks. Typical users of these products include network installers, operators,
engineers and technicians. Products in this business are marketed under the TEKTRONIX and FLUKE NETWORKS brands. Sales in the Tektronix
Communications and Fluke Networks businesses are generally made through direct sales personnel as well as independent distributors and resellers.
Test and measurement business manufacturing facilities are located in North America, Europe, and Asia. Our test and measurement businesses are leaders in
their served market segments. The test and measurement industry continues to be competitive, both in the United States and abroad. We face competition from
companies who compete with us in multiple product categories and from companies who compete with us in specialized areas of test and measurement.
Competition in the Fluke business is based on a number of factors, including the performance, ruggedness, ease of use, ergonomics and aesthetics of the
product and the other factors described under “—Competition.” Competition in the Tektronix businesses is also based on a number of factors, including
product performance, technology and product availability as well as the other factors described under “—Competition.”
MEDICAL TECHNOLOGIES
Our Medical Technologies segment consists of our dental businesses and our life sciences and diagnostic businesses. These businesses offer clinical and
research medical professionals various products and services for use in the performance of their work. Sales for this segment in 2009 by geographic
destination were: Europe, 39%; North America, 39%; Asia/Australia, 17%; and other regions, 5%.
We entered the medical technologies line of business in 2004 through the acquisitions of Kaltenbach & Voigt GmbH & Co KG (KaVo), Gendex, and
Radiometer A/S. The medical technologies businesses now serve two main markets: dental and life sciences and diagnostics.
Dental
We entered the dental business in 2004 through the acquisitions of KaVo and Gendex and have enhanced our geographical coverage and product and service
breadth through subsequent acquisitions, including the acquisition of Sybron Dental Specialties in 2006 and PaloDEx Group Oy in 2009. We are a leading
worldwide provider of dental products. Through our dental products businesses we design, manufacture and market a variety of products used primarily in
the dental field, including:
• impression, bonding and restorative materials;
• endodontic systems and related consumables;
• infection control products;
• orthodontic bracket systems and lab products;
• implant systems;
• digital imaging and other visualization and magnification systems;
• air and electric handpieces and associated consumables; and
• treatment units.
Typical users of these products include dentists, orthodontists, endodontists, oral surgeons, dental technicians, and other oral health professionals. Dental
professionals choose dental products based on a number of factors, including product performance, the product’s capacity to enhance productivity and the
other factors described under “—Competition.” Our dental products are marketed primarily under the KAVO, GENDEX, PELTON & CRANE, DEXIS,
ORMCO, KERR, SYBRON ENDO, TOTAL CARE, PENTRON and PALODEX brands. Manufacturing facilities are located in Europe, North America
and South America. Sales are primarily made through independent distributors, and to a lesser extent through direct sales personnel.
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Source: DANAHER CORP /DE/, 10-K, February 24, 2010 Powered by Morningstar® Document Research℠
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