Citrix 2012 Annual Report Download - page 7

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3
PART I
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Actual results
could differ materially from those set forth in the forward-looking statements. Certain factors that might cause such
actual results to differ materially from those set forth in these forward-looking statements are included in Part I,
Item 1A “Risk Factors” beginning on page 14.
ITEM 1. BUSINESS
General
Citrix is a cloud computing company that enables mobile workstyles - empowering people to work and collaborate from
anywhere, accessing enterprise apps and data on any of the latest devices, as easily as they would in their own office - simply
and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds, leveraging
virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile
workstyles.
We market and license our products directly to enterprise customers, over the Web, and through systems integrators, or
SIs, in addition to indirectly through value-added resellers, or VARs, value-added distributors, or VADs, and original equipment
manufacturers, or OEMs.
Citrix is a Delaware corporation founded on April 17, 1989.
Business Overview
For over two decades, we have pursued our long-term vision: a world where people can experience work and life in
harmony. We've led several waves of innovation to help our customers realize that vision. Today, mobility and cloud services
offer us the greatest opportunities to continue to advance that vision.
We see very clearly two forces impacting our customers' IT organizations - consumerization and industrialization of IT.
These forces are creating two rapidly growing gaps, between the consumer computing experience and the enterprise
experience, and between the speed and flexibility of the cloud versus that of traditional enterprise IT.
These forces are accelerating the disruption of our accustomed ways of computing; but they are also enabling the
reinvention of work, of computing and of business - in a concept called mobile workstyles, enabled by cloud services.
We are combining our products and technologies in the areas of mobility, desktop virtualization, cloud networking, cloud
platforms, collaboration, and data sharing into a compelling set of solutions that power mobile workstyles and cloud
services. An overview of our current products and solutions follows.
Products and Services
Our products and services target customers of all sizes, from individuals and professional consumers, to large global
enterprises. Two divisions, the Enterprise division, comprised of Mobile and Desktop and Networking and Cloud and the
Online Services division, comprised of Collaboration and Data, administer the research and development, product marketing,
and product management for our offerings. Broadly, as an organizing principle, we group our offerings in the following main
categories within our two divisions:
Mobile and Desktop
Desktop Virtualization
Our Desktop Virtualization products are built to transform and reduce the cost of traditional desktop management by
virtualizing the desktop and applications in the datacenter.
• Citrix® XenDesktop® is a fully integrated desktop virtualization system that gives customers the flexibility to
deliver desktops and apps as cloud services - enabling mobile workstyles and simplifying desktop management.
XenDesktop breaks down traditional cost barriers by reducing server and storage costs through the use of pooled
desktops that can be personalized on-demand. XenDesktop is available in multiple editions designed for different
requirements, from simple VDI-only deployments to sophisticated, enterprise-class desktop and application
delivery services that can meet the needs of everything from basic call center environments to high-powered
graphics workstations. In XenDesktop Enterprise and Platinum editions, customers also receive the industry-
leading Citrix XenApp to manage and mobilize Windows applications. FlexCast delivery technology powers all
these options for delivering desktops and apps, for different types of users and use cases, while optimizing solution