Citrix 2012 Annual Report Download - page 4

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2Annual Report 2012 Citrix Systems, Inc.
Work is no longer a place. Meetings and workspaces are mobile. Desktops, once considered
devices, are increasingly delivered as services from the cloud – giving employees easy access to
their apps and data from any laptop, smartphone or tablet. Simplicity is disrupting complexity. The
long-held focus on “building and operating” computing systems is rapidly moving to “aggregating and
delivering” services from a wide range of sources.
For customers, navigating these intersections can be difficult – especially for those burdened by the
cost and complexity of legacy systems. IT is no longer exclusively in the decider’s seat. Consumer
innovation is driving the shift from the PC as the singular platform for work, to a vast array of devices,
apps and data. Increasingly, IT decision-making is being shaped by the forces of BYO, personal
cloud services, and a millennial generation with digital ideas about where, when and how work is
done. The speed of business is increasing. Keeping pace with these changes can feel overwhelming,
even in the best run companies.
Through innovation, thought leadership, and a commitment to “any-ness”, Citrix is guiding our
customers through this intersection. The business outcomes we’re driving are both tangible and
profound: accelerating business innovation; simplifying merger integrations; transforming computing
costs; ensuring regulatory compliance; increasing employee productivity; improving talent acquisition
and retention; enabling new-age workplace design; and creating greener enterprises.
No matter how you look at it, the way people work is changing, driven by an unprecedented
convergence of mobile, social, and generational forces. Employees today want to move seamlessly
across a diverse mix of devices and locations throughout the day, collaborating with others, and
sharing information as they go. And companies want the flexibility to move at the speed of business.
At Citrix, we’re committed to helping customers make this transition – with cloud computing products
that enable mobile workstyles. It’s an approach that’s better for business, better for IT, and better for
people. It’s not just a game changer, it’s a life changer. It’s freedom. And with that freedom, we make a
difference. Because we believe when people experience work and life in harmony, companies take off.
On behalf of the Board and our employees, we thank you for your support and confidence.
Mark Templeton
President and Chief Executive Officer