Citrix 2005 Annual Report Download - page 5
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Vision
Informationisthelifebloodofanyenterprise.But,nomatterhowmuchinformationisstoredin
enterpriseapplications,it’suselessifitcan’tbeaccessedpreciselywhenandwhereit’sneeded.
ThisisCitrix’suniquepointofview.Webelievethatdeliveringthe“bestaccessexperience”
maximizesthevalueofbusinessinformation,magnifiesindividualproductivity,andreducesthe
operationalfrictionthatinhibitsbusinessagility.
Thebestaccessexperienceisonethatmostusersprobablyneverevennotice.Itjustworks.
Ithidesthetruecomplexitygoingonbehindthescenes.Atthesametime,itprovidesanIT
organizationcompletecontroloveraccessperformance,costs,andsecurity.And,abestaccess
experiencegivesourcustomerstheagilitytheyneedtoseizebusinessopportunitywhenit’s
there.ThispointofviewsetsCitrixapart,givingustheabilitytotapanenormousmarketfor
accessinfrastructure.
Wearedefiningtheaccessinfrastructuremarketwithinastrategyof“adjacency.”Thepowerof
thisstrategyallowsustooffercustomersabridgefromtheproductsweoffertodaytotheinno-
vativesolutionswe’lloffertomorrow.Forexample,CitrixPresentationServer’s#1marketshare
inclient-serverapplicationvirtualizationisallowingustoefficientlyintroduceCitrixNetScaler
webapplicationoptimizationsystems,givingcustomersallthebenefitstheyassociatewith
Citrixnowforwebapplications.And,aswemoveintotheadjacentmarketfordesktopapplica-
tionstreaming,onlyCitrixwilloffercustomerstheindustry’sfirstcompleteapplicationdelivery
system,enablingITadministratorstodeliverclient-server,webanddesktopapplicationswith
thebestperformance,securityandcost.
Theaccessinfrastructuremarketincludesmanycustomersegments.Someareunique—
likereal-timecollaborationandon-demandassistance—whichwe’veenteredwithourCitrix
GoToMeetingandCitrixGoToAssistonlineservices.Somearehighlytunedtotheaccessneeds
ofaprosumerorsmallbusinesswhoweservewithCitrixGoToMyPCandCitrixAccess
Essentials,respectively.Othercustomersegmentsareatthefringesofsecurity,ofnetworking,
andofsystemsmanagementmarkets,requiringcustomerstoassembletheiraccesssystems
with“piece-parts”frommanysuppliers.Ourvisionistoconsolidatethesecustomersegments
andprovideacompletesystemthatincorporatesallofthesetechnologiesintoaCitrixAccess
Platformforeveryorganization.
“TherearethoseintheworldwhothinkofCitrixas‘ThePresentationServer
Company.’Factis,wearenowmuchmorethanthat.Ourjobistoturnthis
perceptionaroundandprovethatCitrixis‘TheAccessCompany.’
”