Cemex 1999 Annual Report Download - page 26

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24
Value Opportunities
Rapid Turnaround – CEMEX continues to improve upon its PMI
process to achieve immediate bottom-line results. For example, the
PMI team installed the systems, indicators, and controls used in all
CEMEX plants in Costa Rica in less than 90 days.
Customer Service – The company uses a personalized platform that
informs customers of the status of their orders, delivers invoices,
and directly channels customer feedback to the appropriate CEMEX
personnel. It also offers clients a growing array of new products and
services, such as five-kilogram bags of white cement, toll-free tele-
phone service, and points programs to reward customer loyalty.
Shared Practices – CEMEX’s regional commercial strategy capitalizes
on the best practices in each country of operation. The company is
cementing the value chain by strengthening its ties with prefabricated
concrete manufacturers, retailers, and small suppliers. It also offers
alternative containers for storing cement on construction sites.
EUROPE & ASIA
Market highlights
Spain – CEMEX’s domestic cement sales volume increased 17%, and
domestic ready-mix concrete sales volume grew 19%, compared to the
same period in 1998 (excluding sales attributable to the Andalusian
assets sold in November 1998). This increase was primarily attribut-
able to strong demand in the housing and nonresidential sectors
and increased public works spending.
It’s just that easy
Now, CEMEX Spain’s customers can take their
own trucks to the plant and buy cement directly
from the manufacturer.
Employees
CEMEX employs more than 20,000 people in 4
different continents.
*Does not include Egypt operations.
92 93 94 95 96 97 98 99
20,902*
21
18
15
12
9
6