Cemex 1999 Annual Report Download - page 12

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10
future
because cement has a
Accept no substitute
Compared to other products, CEMEX’s specialty cements enable
builders to save money and increase effectiveness. These innov-
ative solutions include high-strength cement that can effectively
compete with steel at significantly lower cost. Durable cement,
which can last up to 100 years, gives customers the option of
building in difficult regions. Fluid fill, another of the company’s
specialty products, greatly simplifies the process of laying the
cable that connects the world; fluid fill surrounds the cable in a
tightly packed shell that provides protection, prevents settling,
and enables crews to work quickly.
Drive safely
Highway engineers know that concrete roads and highways are
more adhesive and safer than asphalt alternatives. Unfortunately,
before CEMEX developed new application techniques, the cost
of building concrete highways was expensive relative to cheaper
alternatives. Now, thanks to CEMEX’s efforts, federal and munic-
ipal governments alike can afford to pave their highways with
low-maintenance, life-saving concrete.
Cement consumption / U.S. vs. Indonesia
percentage
In CEMEX’s developing markets, bagged cement is
the construction material of choice. Worldwide, it
accounts for 70% of the company’s total cement
sales volume.
Bagged cement
Bulk
U.S.
INDONESIA