Cemex 1999 Annual Report Download - page 21

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zing
A virtual community
Technology means not only harnessing essential tools but also
providing a sustainable competitive advantage. CEMEX’s pro-
prietary software programs enable its divisions to create virtual
communities through which they can identify, share, and
improve upon the company’s international best practices. These
programs assist the company in its efforts to further streamline
business activities within its global operations network. Push
technology, which automatically delivers information via the
Internet to employees’ computers, gives executives real-time
access to their colleagues in similar departments around the
world.
Asia’s islands of opportunity
Asia accounts for well over 50% of the world’s current and
future cement consumption. CEMEX enjoys a strong presence
in two of Southeast Asia’s largest cement markets, Indonesia and
the Philippines. Now, with the successful funding of CEMEX
Asia Holdings (CAH), an alternative, lower-cost financing vehi-
cle, the company can enhance its regional position. CAH has,
as its participants, prominent institutional investors led by the
AIG Asian Infrastructure Fund II L.P. and GIC Special Invest-
ments Pte. Ltd., the private equity arm of the Government of
Singapore Investment Corporation.
Asia’s islands of
opportunity
Asia accounts for well over 50% of the
world’s current and future cement con-
sumption.
19
18%
World cement consumption by region
percentage
CEMEX's business portfolio is concentrated in the
world’s growing cement markets.
Source: CEMEX estimates
1998 world consumption: 1.6 billion metric tons
Asia
Europe
Latin America
U.S.& Canada
Africa & Middle East
61
19
8
8
4