Caterpillar 2013 Annual Report Download - page 20

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CATERPILLAR INC. 2013 YEAR IN REVIEW
18
Cat® dealer network is one of our biggest competitive advantages, and
we must make sure that it continues to uniquely position itself so that
our customers succeed into the future. In 2013, Caterpillar and Cat dealers
worked together to defi ne and lay the foundation for a strategy that
addresses our mutual challenges and builds the foundation for our next
century of progress. This requires a thoughtful transformation within
our distribution model, without changing the principles that defi ne
our relationship.
Together, we have mapped the path forward to achieving the
transformation we need around four objectives:
More than 80 dealers worldwide have been working side-by-side with
hundreds of Caterpillar employees from every area of the company on
projects focused on such things as e-business, technology-enabled
solutions, service strategy, rental and used equipment strategy and
parts logistics. A global team focused on one ideal – ensuring that our
distribution network is built for our next century of progress.
STRENGTHEN
The Cat Dealer Model
ENHANCE
Customer Focus
ACHIEVE
Superior Economics for Caterpillar and the Dealer
SEIZE
Opportunities while Mitigating Risks
88 Years “Across the Table” (continued)