Caterpillar 2013 Annual Report Download - page 2

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ground
COMMON
Better Ways to Do a Better Job
The Caterpillar Production System (CPS) provides our global manufacturing
operations with a common platform to achieve consistent quality and cost around
the world. Now, the Caterpillar Enterprise System Group is helping us engineer
a new end-to-end Lean value chain. Read more on page 29.
Strengths We Share Around the World
A Network that Always Has Our Back
Throughout our history, the relationship between Caterpillar and our vast
independent dealer network has been a critical competitive differentiator for
our business. Today, this relationship is continuing to evolve to ensure that we
provide our customers with the support they need. Read more on page 16.
Markets that Make the World Go ‘Round
Cat® products and solutions help perform all types of jobs around the world,
from constructing roads and airports to mining commodities to powering ships
and towns. It’s hard to think of a business that serves more essential end markets
and customers. Read more on page 22.
Quality that Sets World-Class Standards
We’ve built a global reputation for quality products that help keep our customers
working day in and day out. It’s the basis of our value proposition to them and
why they stand to be more profi table with a Cat product than with one from our
competition. Read more on page 9.
A Plan to Point Us in the Right Direction
Our Vision 2020 strategy keeps us focused on our customers and committed to
our Business Model. When we stick to our Enterprise Strategy, Caterpillar and
our customers win. Read more on page 35.
Long-Term Fundamentals that Go the Distance
Our brands stand for it, our products are built for it and our business is managed
for it. We’re talking about solid long-term business fundamentals, and there’s no
better example than our participation in the mining sector. Read more on page 46.
Good Deeds that Serve the Greater Good
We manufacture heavy equipment and we wear hard hats, but we also have a
much softer side as evidenced by the generosity of our people. Around the world,
Caterpillar and our people give back to the communities where we live and work.
Our legal team is a great example. Read more on page 40.