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CATERPILLAR INC. 2013 YEAR IN REVIEW
12
CONSTRUCTION INDUSTRIES
Brazil’s Growth
Acceleration
Program Benefi ts
Caterpillar and
Communities
The future is looking brighter for 3,441 municipalities in Brazil after
receiving new Cat® equipment. Several thousand Cat motor graders
and backhoe loaders were purchased by the Brazilian government in
2013 and provided to municipalities with a population of less than
50,000, as part of the country’s Growth Acceleration Program (PAC2).
The machines will help improve cities by building and maintaining
roads, which in turn will improve the fl ow of agricultural products
between local farmers and bigger cities.
“Some of these cities still only have dirt roads,” explains Odair Renosto,
Earthmoving product manager. “Getting a new motor grader or backhoe
loader from the government – something they wouldn’t otherwise be able
to afford – is a really big deal for the city.”
Caterpillar was awarded three winning bids from the Brazilian government
after participating in a reverse auction that resulted in the sale of a sig-
nifi cant number of motor graders and backhoe loaders in 2013.
“This is the fi rst time we participated in an auction of this magnitude,”
explains Renosto, who says all bidders go into the process blind, not
knowing who they’re competing against. “In order to even participate in
the bidding process, we had to meet some very stringent requirements.”
These bid requirements included the ability to deliver machines within
the specifi ed delivery timeframes, providing freight to the destination
cities, a two-year warranty and 2,500 hours of service maintenance,
as well as operator and service training.
“The government put such stipulations in place to protect the end
customer in the cities,” adds Renosto. “They needed to ensure the
machines would be properly serviced and that operators could
be trained.”
São Francisco de Assis, a municipality with a large population of family
farmers who produce a variety of foods such as milk and beans, is
among those that received Cat equipment. Mayor Horácio Benjamim
da Silva Brasil says that the receipt of the motor grader will help improve
family incomes and living conditions in the region.
“These machines are extremely important to our region,” says the mayor,
whose municipality has more than 3,500 kilometers of dirt roads. “A road
in good condition contributes to the sustainability of the families who
live here because they can generate food for their own consumption,
as well as generate an income.”
“As is typical of our culture, employees in all functions within Caterpillar
rallied to rapidly increase production and ensure delivery,” adds
Worldwide Product Manager Pat O’Connell. “There is a real sense of
pride in seeing how the machines are directly benefi ting people’s daily
lives. These machines will have a lasting impact on the towns they
serve, similar to Caterpillar’s enduring presence in Brazil.”