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Special Feature: 6 Timepiece Brands
Elegance,
Technology
A stylish polished and
slim metal design
Feel the Field
Ideal for those with a
rugged lifestyle
Elegant,
Brilliant,
Smart
Metal watches for
stylish women
Timepiece Business Sales and Sales Weighting
of 6 Major Brands
Casio aims to further increase sales and create high added value by enhancing
its product offering based on these six brands, aggressively promoting them on a
global basis.
In particular, we will undertake global promotion of G-SHOCK, to commemo-
rate the brand’s 30th anniversary. We now offer a Bluetooth® enabled G-SHOCK
that opens up new possibilities in watches through connectivity with the world’s
major smartphones. Our goal in doing so is to further expand the market by cre-
ating new usage applications.
In the U.S. and Europe, we will pursue an increased presence in high-end
stores, like department stores and jewelers, while in emerging markets our aim is
to make deeper market inroads in South America and India, as well as in the
ASEAN region and Middle East.
In this manner, we will seek further growth through global expansion of our
timepiece business. 2009.3 2010.3 2011.3 2012.3 2013.3 2014.3
1,000
500
70
(%)
(Planned)
(¥ millions)
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section Corporate Data
PAGE 08
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Special Feature