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To Our Stakeholders
Business Report for Fiscal 2013
In fiscal 2013, despite the effects of the prolonged economic downturn for the Japa-
nese and global economies amid the seemingly endless European debt problem, the
Japanese economy finally began to show signs of a moderate recovery, which was
partly attributable to the effect of the depreciation of the yen.
In this environment, consolidated net sales for fiscal 2013 were ¥297.7 billion. By
segment, sales stood at ¥227.8 billion in the Consumer segment, ¥41.7 billion in the
System Equipment segment and ¥28.1 billion in the Others segment.
In the timepiece business, brands such as G-SHOCK and PRO TREK continued to
perform well, primarily in overseas markets such as North America and Asia, driven by
a stronger global brand strategy, and timepiece sales increased overall. Casio also
launched G-SHOCK watches capable of connecting to smartphones with Bluetooth®
and developed a new market. Casio also expanded the line-up of watches for women
in brands such as Baby-G and SHEEN, and they continued to sell well. In the elec-
tronic dictionary business, sales of the EX-word series remained strong, mainly for the
student model, and Casio continued to hold the overwhelming No. 1 share of the
Japanese market.
In income for fiscal 2013, the Consumer segment posted ¥26.5 billion in operating
income, and an operating profit margin of 11.7%, as a result of sustained high profit-
ability in the timepiece and electronic dictionary businesses. Profitability improved in
the System Equipment segment, bringing the operating loss back to ¥0.7 billion, and
the Others segment recorded an operating loss of ¥0.2 billion. As a result, Casio reg-
istered ¥20.0 billion in consolidated operating income, allowing for adjustment. Casio
recorded ¥11.8 billion in net income for the fiscal year.
Fiscal 2014 Outlook
In fiscal 2014, we aim to actively develop global markets for products which make the
most of the Company’s original technology, as we seek to significantly improve busi-
ness performance. The main strategies for achieving this are as follows.
Kazuo Kashio,
President & CEO
Profile / Contents CASIO’s StrengthHistory At a Glance Special Feature CSRCorporate Governance Financial Section Corporate Data
PAGE 03
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To Our Stakeholders