Casio 2013 Annual Report Download - page 7

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CASIO’s Strength
Casio’s Developmental and Technological
Capabilities Create 1 From 0
Casio’s corporate creed is “Creativity and Contribution.” This phrase stands for our philosophy of creating new products and
services that don’t currently exist, in order to help people in their lives. This certainly doesn’t mean just copying what other
people are doing, but rather thinking from zero and then generating the new value of 1 from 0—this is Casio’s coherent devel-
opment philosophy in a nutshell. It means thinking through rigorously what it is that’s really important to people, and then
creating products with original functions that no one has thought of before and supplying them to users on a sustained basis.
TIMEPIECES G-SHOCK
Worldwide sales of
65 million
ELECTRONIC DICTIONARIES
Top market share
in Japan of over 50%
Profile / Contents History To Our Stakeholders At a Glance Special Feature CSRCorporate Governance Financial Section Corporate Data
PAGE 06
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CASIO’s Strength