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Casio Obtains Eco Rail Mark
Certification for Four Products
On February 28, 2013, Casio obtained Eco Rail
Mark฀certication฀from฀Japan’s฀Ministry฀of฀Land,฀
Infrastructure, Transport and Tourism (MLIT) and
the Railway Freight Association for four products:
clocks, digital pianos, electronic keyboards, and
electronic cash registers.
Casio has designated the reduction of CO2
emissions in its business activities as a key environ-
mental initiative. As part of its efforts, Casio is
working to use rail transportation. Rail freight
transport produces only about one-sixth of the
CO2 emissions of commercial trucking, meaning it
has a much lower environmental impact.
The Eco Rail Mark is awarded by a committee
formed from members selected by MLIT. The mark
is bestowed on products that use rail for at least
30% of that product’s freight transported by land
for at least 500 km. In October 2009, Casio was
certied฀as฀a฀company฀carrying฀out฀Eco฀Rail฀Mark฀
initiatives*. Now, the four aforementioned prod-
ucts meet the above standard and so have won
certication.฀Casio฀is฀the฀rst฀company฀to฀obtain฀
certication฀for฀these฀products.
* Companies that use rail for at least 15% of freight transported by
land for at least 500 km
Certied฀Products’฀Rail฀Usage฀Rate฀
(more than 500 km (ton-kilometers))
Clocks 60.1%
Digital pianos 55.1%
Electronic keyboards 49.7%
Electronic cash registers 35.0%
Casio to Work With Educational
Material Labs of China’s Ministry of
Education on Experimental
Education Program
Casio has signed a three-year agreement to work
with educational material laboratories of China’s
Ministry of Education on an experimental educa-
tion program. As part of the program, Casio will
supply฀electronic฀dictionaries,฀graphing฀scientic฀
calculators, digital pianos and projectors to 21
famous foreign language schools in China. This
program is expected to help these schools produce
an even better educational performance.
Casio Launches a G-SHOCK Model to
Support Earthquake Recovery Efforts
Casio developed and launched a G-SHOCK col-
laboration model under a project called “LOVE”
POWER OF FASHION*, which is designed to sup-
port the creation of jobs and industry in areas
affected by the Great East Japan Earthquake
through the power of fashion. Some of the sales
proceeds from this fashionable model have been
donated to the “LOVE” POWER OF FASHION
project group.
* “LOVE” POWER OF FASHION
Approximately 20 well-known creators from Japan and over-
seas and eight companies are participating in this project with
the hope of helping Japan recover from the disaster through
the power of fashion. The products designed and produced by
these creators are manufactured at plants in disaster-hit areas
and elsewhere and sold mainly at selected stores across Japan.
In this way, the project is creating jobs in disaster-hit areas and
supporting industry.
Signing ceremony in Beijing
DW-5600LP-1JR
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance Special Feature Corporate Governance Financial Section Corporate Data
PAGE 14
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