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Bluetooth® v4.0 Enabled G-SHOCK
April 2013 marked 30 years since the launch of Casio’s shock-resistant G-SHOCK watch.
The G-SHOCK was born from a developer’s dream of “creating a watch that never
breaks,” and the first shock-resistant model came on the market in 1983. The G-SHOCK
overturned the conventional wisdom that wristwatches are susceptible to shock and easy
to break, creating an entirely new category known as “toughness watches.”
Since then, Casio has been unstinting in pursuing further advances in functionality,
performance, and design, all with a view to making the G-SHOCK tougher still.
The highly fashionable G-SHOCK brand has become a much-loved possession of those
in the street scene, including action sports athletes, singers, and celebrities.
More recently, Casio has debuted a Bluetooth® v4.0 enabled next-generation G-SHOCK
that realizes communication with minimal power consumption. By linking it up to the
user’s smartphone, this new watch enables the use of a host of features and functions
driven by cutting-edge technology, including alerts for incoming smartphone calls and
emails, in addition to Phone Finder, Link Loss Alert, and Auto Time Update.
Casio is celebrating the brand’s 30th anniversary this year with a global “SHOCK THE
WORLD” tour. The tour is proving highly successful in giving expression to the G-SHOCK
world view, with large numbers of media and distributor representatives attending exhibi-
tions, press conferences and live events.
Going forward, we will leverage to the maximum the talents of our technical staff to
achieve further G-SHOCK advances.
Special Feature: G-SHOCK
G-SHOCK
Celebrates 30 Years
Powerful Mobile Link capabilities packed
into a watch designed and engineered
to stand up today’s active lifestyle.
Bluetooth® v4.0 enabled for the latest in
low-power฀near฀eld฀communication.฀A฀host฀
of versatile functions made possible by linking
with your smartphone.
Mobile Link
•฀Incoming฀Call฀Alert
•฀Incoming฀Mail฀Alert
•฀SNS฀New฀Message฀Alerts
•฀Calendar฀event฀notication
•฀Phone฀Finder
•฀Link฀Loss฀Alert
•฀Time฀Adjustment
•฀Auto฀Reconnection
WebWeb
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section Corporate Data
PAGE 09
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