Casio 2013 Annual Report Download - page 8

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Special Feature: 6 Timepiece Brands
Strengthening Global 6 Brand
Strategy to Grow Business
Casio seeks to further grow sales in its timepiece business through creative product development and a strengthened global brand strategy.
We also aim to enhance profitability by increasing the sales weighting of our six core brands, all of which carry high margins.
Casio’s product lineup focuses on six distinctive brands: G-SHOCK, which adds value through a completely new level of shock resistance
and is one of the most established watch brands, having been around for 30 years; the Baby-G line of women’s shock-resistant watches,
which are popular for their rich color variations and enhanced functions; the metal analog watch EDIFICE, which is designed with a dynamic
feel; the solar-powered radio-controlled watch OCEANUS, which combines advanced functionality with a European-style sporty design; the
outdoor watch PRO TREK, which is equipped with various sensors including altimeter and compass; and the women’s metal watch SHEEN.
Absolute
Toughness
Built tough with a
shock-resistant
structure
Tough & Cute
A unique fusion of
function with fashion
Speed &
Intelligence
Advanced Technology
Dynamic Design
Profile / Contents CASIO’s StrengthHistory To Our Stakeholders At a Glance CSRCorporate Governance Financial Section Corporate Data
PAGE 07
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