Burger King 2007 Annual Report Download - page 9

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BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT
Germany boasts an ARS of $1.7 million,
one of the highest in the system, and
the best operations excellence scores.
On average, we opened a new restaurant in
Turkey every week in fiscal 2007, letting guests
enjoy flame-broiled products in 172 locations.
The northernmost BURGER KING® restaurant
is in Trosmo, Norway.
EUROPE, THE MIDDLE EAST AND AFRICA
Germany Kuwait
EUROPE, THE MIDDLE EAST AND AFRICA In a land
where royalty rules, our very own King continues to grow in popularity. A
focus on premium-quality products and product innovation sparked sales
across the region. New menu offerings ranged from an Aberdeen Angus
Burger in the United Kingdom to BK™ Chicken Fries in the Mediterranean.
Our marketing to young adults through edgy advertising campaigns in the
U.K., Germany, Spain and elsewhere helped draw guests to our restaurants
– and create new SuperFans – the BURGER KING® brand’s target
consumer. Both sales and restaurant locations increased significantly this
past year. And thanks to the region’s massive size, growth potential remains
exceptionally strong. Last year we expanded our kingdom into two more
countries – Poland and Egypt – and we now have a presence in 29 countries
throughout Europe, the Middle East and Africa.
FIRST RESTAURANT
OPENED IN EASTERN EUROPE
FIRST RESTAURANT
OPENED IN AFRICA