Burger King 2007 Annual Report Download - page 16

Progressive Improvement
(PI) is the driving philosophy
behind BKC Operations,
helping us work smarter with
better results. PI transforms
growth potential into real
performance, with restaurant
teams, managers and operators
all committed to success.
As a global brand, BURGER KING® restaurants must consistently deliver
excellence at every location around the globe. Operational consistency means
quality execution from restaurant to restaurant, visit to visit, and guest to guest.
OPERATIONAL EXCELLENCE
Across the globe, consumers want to have it
their way. In North America, the drive-thru
exemplifies guests’ demand for speed and
convenience. In Europe, guests take their time
to enjoy our quality, great-tasting products in
attractive restaurants. In Latin America,
patrons view BURGER KING® restaurants
as the destination for family fun: birthday
parties, social gatherings and large outings fill
up oversized dining rooms and huge indoor
playgrounds. And in Asia, menu items reflect
the distinct culture of the region.
Still, a franchised business only succeeds when
the guest experience is consistent at every
location. At BKC Operations, we think locally,
but act globally. We’re taking advantage of field
teams who understand the local perspective,
while ramping up our worldwide transition
toward standardized operational platforms. By
2010 we expect to have the same equipment,
processes and approach to guest interaction in
every restaurant. Operation manuals may be
translated into 27 different languages, but
guests will have no difficulty interpreting the
results: attractive restaurants, friendly service
and great food.
In the United States, GUEST TRACSM allows
each BURGER KING® restaurant to measure
the guest experience. We’ve received almost
nine million guest responses since the
program’s inception – and we’re listening.
Our commitment to operational excellence
and guest opinions is paying off with guest
satisfaction scores at an all-time high. And we
believe these improvements lead to increased
guest count and sales. Guests who rate their
experience as excellent are six times more likely
to recommend BURGER KING® to others.
OPERATIONS PLATFORMS
Our operations excellence is built upon
five platforms that help our teams establish
Guest Excellence in BURGER KING®
restaurants worldwide.
BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT
Kitchen Minder is an
automated product management
system designed to improve
food quality and consistency.
KITCHEN MINDER
LSS is a proprietary BK® labor
scheduling system that gives
restaurant general managers the
data they need to produce the
best schedule for any given day.
LABOR SCHEDULING
SYSTEM (LSS)
FLEXIBLE BATCH
BROILER
12 BURGER KING
OPERATIONAL TECHNOLOGY
The Flexible Batch Broiler
maximizes cooking flexibility
and facilitates a broader menu
selection while reducing
operational costs associated
with flame-broiled cooking.