Burger King 2007 Annual Report Download - page 11

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BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT
Restaurants in Mexico have reported
12 years of positive comp sales.
In Brazil, 34 restaurants have opened
in 14 cities in the last 2 years.
The BURGER KING® restaurant at the
highest altitude is in La Paz, Bolivia
at 11,000 feet above sea level.
LATIN AMERICA
Mexico Panama
LATIN AMERICA e BURGER KING® brand is now the largest
fast-food chain in Central America and the Caribbean, and we expect to
soon become the No. 1 burger chain in Mexico. We added 95 restaurants
on a net basis to the region last year for a total of 903 restaurants – up
12 percent from fiscal 2006, and we expect to reach the 1,000 restaurant
milestone in fiscal 2008. In Latin America, the BURGER KING® brand
translates into “SuperFamily” fun. Menu items continue to reflect local
preferences, especially at breakfast, with burritos popular in Mexico; rice,
beans and sweet sour cream in a flour tortilla shell in Costa Rica; and a
local breakfast platter throughout Central America. All-day fun can be
found in Puerto Rican Chocoblast desserts, while Argentinean guests
prefer the tender flank steak churrasco. Everyone wants it their way,
and thanks to BURGER KING® restaurants, they can have it.
COMPANY RESTAURANT
MARGINS IN MEXICO ARE
THE HIGHEST IN THE
BURGER KING
® SYSTEM