Burger King 2007 Annual Report Download - page 17

Teach & Coach lays the foundation for system
excellence by ensuring not only that well-trained
and motivated employees deliver a better guest
experience, but that these capable employees
also stay and develop. e Teach & Coach
platform will become a priority in fiscal 2008
and will include a cultural component making
it relevant everywhere our brand is in the world.
During fiscal 2007, Clean & Safe was launched
around the globe, with over 90 percent of the
BK® system now committed to compliance
with the rigors of this platform. e rollout of
this platform has delivered valuable hands-on
training in standard cleaning procedures, and
effective safety processes designed to drive
operational consistency.
e success of the BURGER KING® brand
depends upon consistently achieving the
standards of the Hot & Fresh platform. New
HAVE IT YOUR WAY® technology rolled out
in fiscal 2007 is helping all of our restaurants
reach new levels of excellence. For example,
the Kitchen Minder, an automated product
management system that improves food quality
and consistency, has been installed in all U.S.
and Canada company restaurants. e worldwide
rollout to our franchisees is currently underway.
e Flexible Batch Broiler maximizes cooking
flexibility and creates the potential for a broader
menu selection. ese inventions speak not only
to our drive for excellence, but also to our
commitment to innovate.
BURGER KING® Operators and restaurant
teams are combining speed with service.
Guests are recognizing the success of the
Friendly & Fast platform with all-time-high
GUEST TRACSM scores – not only for speed,
but also for order accuracy and service delivered
with a smile.
Cost & Controls has earned its place as
an equal alongside the other more mature
platforms. Last year, we began rolling out
our proprietary Labor Scheduling System,
which stores data about a restaurant’s business
patterns and makes recommendations to the
manager about how to organize labor and
materials depending upon a particular day’s
characteristics. Managers can make adjustments
based on their building type, their location or
even the weather.
Every Operator, every Multi-Unit Manager and
the entire BKC staff work together to ensure that
our restaurants achieve excellence in Operations
and implement the Operations Platforms
consistently – every day in every restaurant.
Flame-broiled cooking is
a hallmark of our brand.
In fiscal 2007, BKC defined its
global Point of Sale (POS)
standards for all systems that
integrate with LSS to maximize
productivity and reduce
operational costs.
GLOBAL POS
STANDARDS
STAY CONNECTED
YOUR WAYSM
The PAY IT YOUR WAY® credit,
debit and gift card acceptance
programs provide convenient,
non-cash payment options.
PAY IT YOUR WAY®
13A WORLD OF GROWTH
Our Global Standard POS system
connects to the BK® technology
grid through high-speed
Internet, enabling restaurants
worldwide to access all
technology applications.