Burger King 2007 Annual Report Download - page 7

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BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT
We are focused on our recently announced
ARS goal in the United States of $1.5 million.
The last 50 free-standing restaurants opened
in the U.S. for more than 12 months on average
are already achieving that benchmark!
UNITED STATES AND CANADA
United States Canada
UNITED STATES AND CANADA In fiscal 2007, we opened 92
restaurants in the United States and Canada. We also delivered an increase
in comp sales of 3.6 percent, propelled by the right mix of premium and
value products, promotions and partnerships. e BK™ Value Menu and
the introduction of new products, such as the BK™ Stacker sandwich,
contributed to our robust results, and our breakfast and late-night
dayparts are growing at a faster pace than overall sales. As we move into
fiscal 2008, we plan to drive additional returns with an emphasis on
remodeling or rebuilding existing locations. Consumers on the go told us
they want hot, fresh and tasty food served quickly in a fun atmosphere at a
reasonable cost, and we followed through with operational excellence
and our commitment to consumer choice.
POSITIVE COMP SALES OF
3.6 PERCENT
FOR FISCAL 2007