Burger King 2007 Annual Report Download - page 13

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BURGER KING HOLDINGS, INC. FISCAL 2007 ANNUAL REPORT
In June 2007, we opened our first restaurant
in Nanjing, a major Chinese city with a
population of more than six million.
The BURGER KING® restaurant at the Hong
Kong airport boasts one of the highest ARS
of any fast-food location in the world.
The easternmost BURGER KING® restaurant
and the first to see the sun is in Gisborne,
New Zealand.
ASIA PACIFIC
Taiwan Singapore
ASIA PACIFIC e BURGER KING® brand sizzled in the Asia
Pacific region as the brand returned to Japan, entered Indonesia and
continued expansion in China. We recognize the region’s vast potential,
and we believe we have the right people in place to take advantage of the
opportunity. e “back to basics” drive which began in 2006 continues
with an emphasis on employee training, an attractive restaurant
environment, hot-and-fresh menu items, and service quality. Guests
converged on our Asian restaurants to savor our flame-broiled traditions
with a local twist. In South Korea, they delighted in our steakhouse burger
with four flavor options; in China, they loved the spicy WHOPPER®
sandwich; and in New Zealand, they flocked to the BK™ Crown Jewels-
line of burgers and chicken.
THE COMPANY ENTERED
INDONESIA AND JAPAN,
COUNTRIES WITH A TOTAL
POPULATION OF MORE THAN
360 MILLION